TITLE

Re-Opening the (Red) Umbrella

PUB. DATE
July 2008
SOURCE
Best's Review;Jul2008, Vol. 109 Issue 3, p24
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article focuses on the re-opening of the red umbrella advertisement of Travelers Inc. in the U.S. The advertisement features a man in a bowler hat and vested suit, walking around carrying a 35-foot red umbrella, helping people in distress that he encounters along the way. Communications and branding officer Shane Boyd notes that Travelers is looking for ways to reflect the logo in a context consistent with the message of its brand and the idea of being in-synch with the customers' needs.
ACCESSION #
33063994

 

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