TITLE

Aflac for Business

PUB. DATE
July 2008
SOURCE
Best's Review;Jul2008, Vol. 109 Issue 3, p24
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article reports on the launching of a business-to-business campaign called "Aflac for Business," by Aflac Inc., an insurer company. The integrated advertising campaign is aimed at engaging business owners and benefits decision-makers. According to Al Johnson, the company's vice president of marketing services, the campaign is designed to connect with business decision-makers in a real way. The company serves more than 400,000 businesses in the U.S.
ACCESSION #
33063993

 

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