TITLE

Olds to tee off first women's Scramble

AUTHOR(S)
Fitzgerald, Kate
PUB. DATE
June 2000
SOURCE
Automotive News;6/19/2000, Vol. 74 Issue 5880, p38
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports the sponsorship of Oldsmobile in a women golf tournament in the United States. Recognition on the role of women in buying and influencing car sales; Donation of a certain amount for each participant in the women's event to Concept: Cure, a breast cancer research; Role of automobile dealers in promoting the event.
ACCESSION #
3305125

 

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