TITLE

Fine tuning

AUTHOR(S)
Cantwell, Julie
PUB. DATE
June 2000
SOURCE
Automotive News;6/19/2000, Vol. 74 Issue 5880, p26
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Focuses on the television commercials of the automobile companies in the United States. Integration of music in the advertisements to reach young consumers; Impact of advertisement on automobile sales; Costs for licensing fees and royalties of the music; List of songs employed by different brands of automobiles.
ACCESSION #
3305105

 

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