Fine tuning

Cantwell, Julie
June 2000
Automotive News;6/19/2000, Vol. 74 Issue 5880, p26
Trade Publication
Focuses on the television commercials of the automobile companies in the United States. Integration of music in the advertisements to reach young consumers; Impact of advertisement on automobile sales; Costs for licensing fees and royalties of the music; List of songs employed by different brands of automobiles.


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