TITLE

Nothing held back: Net spills profit secret

AUTHOR(S)
Sawyers, Arlena
PUB. DATE
June 2000
SOURCE
Automotive News;6/19/2000, Vol. 74 Issue 5880, p3
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports the Internet accessibility of holdback information of car dealers in the United States. Initiation of holdback profit plan by General Motors as a marketing strategy; Relevance of consumer Web sites in the negotiation of vehicle prices; Significance of the disclosure of holdback information for consumer's understanding towards profit margins of dealers.
ACCESSION #
3305086

 

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