Nestle lawsuit sets labelling precedent

McCawley, Ian
June 2000
Marketing Week;6/8/2000, Vol. 23 Issue 19, p23
Trade Publication
Reports on a Great Britain court's decision against Nestle UK Ltd. for alleged practice of misleading labeling. Company's joint labeling campaign with the British Heart Foundation; Lawsuit filed by Shropshire County against the company; Company's claim concerning cereal's reduction of coronary heart disease risks.


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