TITLE

Nestle lawsuit sets labelling precedent

AUTHOR(S)
McCawley, Ian
PUB. DATE
June 2000
SOURCE
Marketing Week;6/8/2000, Vol. 23 Issue 19, p23
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports on a Great Britain court's decision against Nestle UK Ltd. for alleged practice of misleading labeling. Company's joint labeling campaign with the British Heart Foundation; Lawsuit filed by Shropshire County against the company; Company's claim concerning cereal's reduction of coronary heart disease risks.
ACCESSION #
3304671

 

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