TITLE

Weighing the options

AUTHOR(S)
DeCarteret, Jonathan
PUB. DATE
June 2008
SOURCE
Utility Week;6/13/2008, Vol. 29 Issue 8, p34
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article focuses on the growing influence of price on consumer loyalty to a utility brand. According to a data released by the British Market Research Bureau, 23 percent of British households changed their utility supplier in the past 12 months. The current financial crisis means price will determine choice far more than clever product or service bundles. Direct marketing agency WWAV Rapp Collins believes that trust is the key to winning back customers, especially in a credit crunch environment.
ACCESSION #
33042054

 

Related Articles

  • Impact of the Gasoline Price War on Consumer Patronage Motives. Wise, Gordon L. // Journal of Retailing;Summer72, Vol. 48 Issue 2, p64 

    This article discusses the impact of the gasoline price war on consumer patronage motives in the U.S. Several questions regarding patronage motives were asked from 870 gasoline purchasers in the metropolitan area of Dayton, Ohio. The effect of a gasoline price war situation is quite apparent. It...

  • EMPIRICAL GENERALIZATIONS FROM REFERENCE PRICE RESEARCH. Kalyanaram, Gurumurthy; Winer, Russell S. // Marketing Science;1995 Part 2 of 2, Vol. 14 Issue 3, pG161 

    Considerable theoretical justification for consumers' use of psychological reference points exists from the research literature. From a managerial perspective, one of the most important applications of this concept is reference price, an internal standard against which observed prices are...

  • The Impact of Internal and External Reference Prices on Brand Choice: The Moderating role of Contextual Variables. Kumar, V.; Karande, Kiran; Reinartz, Werner J. // Journal of Retailing;Fall98, Vol. 74 Issue 3, p401 

    The impact of internal reference price discrepancy (between actual price and internal reference price), and external reference price discrepancy (between actual price and external reference price) on brand choice is studied in two different contexts: whether the consumer faces a stockout...

  • Tried and trusted values.  // Brand Strategy;Nov2008, Issue 227, p54 

    The article discusses how shoppers are affected by the credit crunch in Great Britain. It states that people are feeling the tight financial conditions while others are not, but it is seen that the global economic downturn leads to the loss of trust. Consumers are starting to seek for other...

  • Utilities shine in customer research.  // Utility Week;5/14/2004, Vol. 21 Issue 20, p9 

    Reports on a 2004 survey about the efforts of public utilities in Great Britain to understand customer habits, tastes and preferences. Percentage of utilities that regularly surveyed their customers; Uses of customer preference data; Reason for the extensive efforts of utilities to survey their...

  • THE EFFECT OF LOCAL CONSIDERATION SETS ON GLOBAL CHOICE BETWEEN LOWER PRICE AND HIGHER QUALITY. Simonson, Itamar; Nowlis, Stephen; Katherine Lemon // Marketing Science;Fall93, Vol. 12 Issue 4, p357 

    A set of alternatives under consideration is often divided into subsets (or local sets) by some external (e.g., product display format at the store) or internal (e.g., a decision rule) factor. We propose that the manner in which a global set of alternatives varying in price and quality is...

  • Mining the Data at Hand. Peterson, Keith // Chain Store Age;Jun2003, Vol. 79 Issue 6, p36 

    Discusses three successful analyses on customer insights. Customer and scanner data for site location; Customer data for patronage analysis; Lifestage data for customer targeting.

  • From Giotto to Botticelli: The Artistic Patronage of the Humiliati in Florence. BRASHER, SALLY M. // American Historical Review;Apr2017, Vol. 122 Issue 2, p569 

    No abstract available.

  • Customer Loyalty. Griffin, Jill // Sales & Service Excellence Essentials;Mar2009, Vol. 9 Issue 3, p12 

    The author focuses on customer loyalty. She cites the tendency of consumers to compare one company's products with the others. She notes the need for firms to understand the differences between service seeker and newness seeker consumers for them to strategies accordingly. She also notes that...

Share

Read the Article

Courtesy of VIRGINIA BEACH PUBLIC LIBRARY AND SYSTEM

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics