TITLE

Newsweeklies build niche

AUTHOR(S)
Calvacca, Lorraine
PUB. DATE
July 2000
SOURCE
Advertising Age;7/10/2000, Vol. 71 Issue 29, special section ps6
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article reports that when it comes to targeting the mature market, newsweekly publishers are among those building niche and discovering a silver lining.
ACCESSION #
3302434

 

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