TITLE

Senior surfers grab Web attention

AUTHOR(S)
Montgomery, Sara Teasdale
PUB. DATE
July 2000
SOURCE
Advertising Age;7/10/2000, Vol. 71 Issue 29, special section ps4
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article focuses on the use of the Internet by older people in the U.S. Older people now comprise 20 percent of total online users, more than the 18-24 years old. A growing percentage of 50-plus adults e-mailing, surfing and shopping online has sprouted a flurry of Web companies that want to reach them.
ACCESSION #
3302431

 

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