Senior surfers grab Web attention

Montgomery, Sara Teasdale
July 2000
Advertising Age;7/10/2000, Vol. 71 Issue 29, special section ps4
Trade Publication
The article focuses on the use of the Internet by older people in the U.S. Older people now comprise 20 percent of total online users, more than the 18-24 years old. A growing percentage of 50-plus adults e-mailing, surfing and shopping online has sprouted a flurry of Web companies that want to reach them.


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