DTC ramps up for ad onslaught

Rosenberg, Janice
July 2000
Advertising Age;7/10/2000, Vol. 71 Issue 29, special section ps4
Trade Publication
The article focuses on drug marketing to older people in the U.S. Companies should try to get a bit deeper into what some of the emotional issues are surrounding older people with poor health conditions. After all, the mature market is spending more than $20 billion on prescription drugs, according to the Bureau of Labor Statistics.


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