Grandtravel catches on

Curry, Sheree R.; Rosenberg, Janice
July 2000
Advertising Age;7/10/2000, Vol. 71 Issue 29, special section ps2
Trade Publication
The article reports that grandtravel, grandparents vacationing with their grandchildren without parents, has become a fast-growing travel trend in U.S. And the travel industry has certainly discovered it. A study conducted by AARP reveals that America's grandparents spend an estimated $30 billion a year on their grandchildren..


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