TITLE

Clear sailing for cruise lines

AUTHOR(S)
Rosenberg, Janice
PUB. DATE
July 2000
SOURCE
Advertising Age;7/10/2000, Vol. 71 Issue 29, special section ps2
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article reports on the marketing strategies of cruise lines for the older market. They run advertisements showing older people and they have older people in their brochures. Their marketing materials highlight onboard lectures during cruises to destinations which are rich in history. And they address older people's concerns for off-the-ship experiences like kayaking and parasailing.
ACCESSION #
3302423

 

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