TITLE

50-plus on the move

AUTHOR(S)
Rosenberg, Janice
PUB. DATE
July 2000
SOURCE
Advertising Age;7/10/2000, Vol. 71 Issue 29, special section ps2
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article reports that traveling ranks high on the list of ways U.S. adults aged 50 and older would like to spend their time. Fifty-plus consumers spend more than $30 billion on vacation travel annually, according to a research conducted by Roper Starch Worldwide. Travel companies use different marketing strategies to attract the fifty-plus market.
ACCESSION #
3302421

 

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