TITLE

Three tips to keep in mind

AUTHOR(S)
Cortlett, Candace
PUB. DATE
July 2000
SOURCE
Advertising Age;7/10/2000, Vol. 71 Issue 29, special section ps1
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article presents basic marketing rules that marketers can apply when targeting the mature market in the U.S. Marketers should get to know the lifestyle of the market. They should use visual situations that this age group lives. In print advertisements, they must use images and copy that resonates.
ACCESSION #
3302420

 

Related Articles

  • Saga prepares marketing strategy for full release of social network. Dorrell, Ed // New Media Age;11/1/2007, p5 

    The article reports on the impending launch of insurance and holiday giant Saga Group's social network Saga Zone in November 2007. There are already 13,000 registered members at the site. According to Rupert Miles, chief executive for Saga and the AA, the site has not yet been given a...

  • 50-plus on the move. Rosenberg, Janice // Advertising Age;7/10/2000, Vol. 71 Issue 29, special section ps2 

    The article reports that traveling ranks high on the list of ways U.S. adults aged 50 and older would like to spend their time. Fifty-plus consumers spend more than $30 billion on vacation travel annually, according to a research conducted by Roper Starch Worldwide. Travel companies use...

  • Marketing approaches continue to evolve.  // Central Penn Business Journal;9/25/2015, Vol. 31 Issue 40, p12 

    The article offers the author's insights on the blend of print and online marketing approaches which continue to evolve and the reality that savvy businesses pursue on not hundred percent offline or online stategies.

  • Message Strategies of Chinese Award-Winning Print Advertisements. Huan; Chen; Taylor, Ron // Journal of Intercultural Communication;Nov2012, Vol. 30, p1 

    This study analyzes the content of 2,598 award-winning print advertisements from the China Advertising Festival website from 1982 to 2009. The results indicate that ration and sensory strategies are the two leading message strategies of Chinese award-wining print advertisements. Message...

  • A good week for... BT Sport.  // Marketing Week;8/15/2013, p5 

    The article discusses the business performance of the BT Sport group of television channels of the communications company BT as of August 2013, reporting that BT Sport has launched a print advertising campaign to promote its number of subscribers in Great Britain.

  • Effects of Attractiveness of the Endorser On the Performance of Testimonial Ads. Wilcox, Gary B.; Murphy, John H.; Peter S.Sheldon // Journalism Quarterly;Autumn85, Vol. 62 Issue 3, p548 

    Presents a study on the effect of a model's appearance on the popularity of the products endorsed in print testimonial advertisements in the U.S. Objective of the study; Confirmation that both sex and physical attractiveness of a model influenced the evaluations of the advertisement; Affirmation...

  • CHAPTER 27: MARKETING. Miller, Richard K.; Washington, Kelli D. // Healthcare Business Market Research Handbook;2006, p157 

    Chapter 27 of the book "The 2006 Healthcare Business Market Research Handbook" is presented. It explores the marketing expenditures and budgets of U.S. hospitals and health systems. Several marketing methods adopted by hospitals based on a survey of hospital executives by "Modern Healthcare" are...

  • Success with seniors depends on dialogue and long-range plans. Schlossberg, Howard // Marketing News;1/4/1993, Vol. 27 Issue 1, p2 

    The article presents the views and observations of Helen Harris, a packaged-goods marketer, on the successful marketing approach to senior consumers. She advises companies to establish a dialogue with the senior marketplace. She believes that seniors are smart consumers. Identifying the...

  • Sea Change. Reinhart, Len // Financial Planning;Dec2004, Vol. 34 Issue 12, p37 

    Reports on some challenges being faced by aging baby boomers in 2004. Actions that should be taken by aging baby boomers to remain competitive in their market segment; Factors that cause the changes in the needs of ultra-wealthy clients; Customized client strategy that aging baby boomers must...

Share

Read the Article

Courtesy of THE LIBRARY OF VIRGINIA

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics