Three tips to keep in mind

Cortlett, Candace
July 2000
Advertising Age;7/10/2000, Vol. 71 Issue 29, special section ps1
Trade Publication
The article presents basic marketing rules that marketers can apply when targeting the mature market in the U.S. Marketers should get to know the lifestyle of the market. They should use visual situations that this age group lives. In print advertisements, they must use images and copy that resonates.


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