Semi-literate Clairol print ad shows no loving care for brand

Garfield, Bob
July 2000
Advertising Age;7/10/2000, Vol. 71 Issue 29, p53
Trade Publication
The article comments on the print advertising of Clairol Inc. for its Loving Care hair color product. The ad features a woman's hand raised as it to take an oath. The art direction is not much, but the thing does kind of jump at you. The author thinks that the ad is semi-literate and shows no loving care for brand..


Related Articles

  • Hair color category heats up with 3 permanent launches. Fried, Lisa I. // Drug Store News;8/5/96, Vol. 18 Issue 12, p39 

    Presents developments regarding the hair preparations industry. New products released by Clairol and L'Oreal; Expectations that Hydrience will take off quicker than Belle Color; Other brands which find acceptance.

  • Herbal Essences launches campaign for new Highlights. Sanders, Lisa; Neff, Jack // Advertising Age;5/26/2003, Vol. 74 Issue 21, p8 

    The article reports on the launch of an advertising campaign by the hair products company, Clairol Herbal Essences for its Herbal Essences Highlights product line. The campaigns were created by the New York-based Kaplan Thaler Group with the tagline "Dare to Streak" and the naughty-but-nice concept.

  • Brands In Trouble. Neff, Jack // Advertising Age;5/12/2003, Vol. 74 Issue 19, p18 

    The article focuses on Procter & Gamble's acquisition of the Clairol brand from Bristol-Myers Squibb Co. When they bought the business from Bristol-Myers Squibb Co. in May 2001, the executives said they coveted the brand for decades. Clairol hair colors' decline in dollar-share are among the...

  • Clairol Follows Its Instincts. Nagel, Andrea // WWD: Women's Wear Daily;1/9/2004, Vol. 187 Issue 5, p8 

    Reports on the launch of Natural Instincts hair color from Clairol Inc. in New York City. Product features; Sales performance of the company; Total available shades.

  • P&G's New Path: Middle of the Road. Nagel, Andrea // WWD: Women's Wear Daily;10/24/2003, Vol. 186 Issue 86, p8 

    Consumer products manufacturer Procter & Gamble Co. plans to relaunch several of the hair-care brands it acquired from Clairol Inc. in May 2001 as mid-tier and value items in 2004. Price points for the products will range from 99 cents for Daily Defense to seven dollars for Physique hair-styling...

  • P&G shifts £8m Clairol business. Sonoo Singh // Marketing Week;1/24/2002, Vol. 25 Issue 4, p11 

    Reports the transfer of UK Clairol haircare business of Procter and Gamble Co. from Banks Hoggins O''Shea /FCB to Leo Burnett and Grey Worldwide in London, England. Transfer due to the acquisition of Clairol from Bristol Myers Squibb; Advantages and benefits of the transfer; Details of the...

  • Natural beauty. Mackay, Katurah // National Parks;Jul/Aug97, Vol. 71 Issue 7/8, p41 

    Focuses on Clairol, one of America's leading manufacturers of hair-care products' effort to help the National Parks and Conservation Association. Clairol's program.

  • Clairol looks to reclaim share with new Ultress. Klepacki, Laura // WWD: Women's Wear Daily;4/16/1999, Vol. 177 Issue 73, p6 

    Looks at cosmetics company Clairol's efforts in rebuilding its share in the hair color category with the re-marketing of the hair color preparation Ultress. Ultress' market share in the hair color category; Features and specifications of the Ultress Custom Color; Price range.

  • A boost for hair color's pale profits. Brookman, Faye // WWD: Women's Wear Daily;5/24/1996, Vol. 171 Issue 102, p9 

    Reports on the anticipated boost in the hair color business in 1996. Traditional gross margins of the segment as compared to other segments of the business; Expected market activity with the launching of hair color products by Clairol, L'Oreal and Epna Llc; Marketing trends.


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics