TITLE

Semi-literate Clairol print ad shows no loving care for brand

AUTHOR(S)
Garfield, Bob
PUB. DATE
July 2000
SOURCE
Advertising Age;7/10/2000, Vol. 71 Issue 29, p53
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article comments on the print advertising of Clairol Inc. for its Loving Care hair color product. The ad features a woman's hand raised as it to take an oath. The art direction is not much, but the thing does kind of jump at you. The author thinks that the ad is semi-literate and shows no loving care for brand..
ACCESSION #
3302415

 

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