TITLE

Photo Web sites roll out plans to build brands

AUTHOR(S)
Beardi, Cara
PUB. DATE
July 2000
SOURCE
Advertising Age;7/10/2000, Vol. 71 Issue 29, p53
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article reports on the advertising campaigns launched by U.S.-based photo imaging Web sites such as Snapfish.com Corp., PhotoWorks and Ofoto to attract customers who are still using film-based cameras. The main objective of the campaign in to raise brand awareness and even category awareness in the general population.
ACCESSION #
3302414

 

Related Articles

  • A Better Way to Develop Digital Photos. Littman, Dan // PCWorld;Mar2000, Vol. 18 Issue 3, p86 

    Evaluates several online photograph printing services offered by Ofoto, Shutterfly and Kodak QuickPrints. What the services cost; Comparison of color fidelity between services; Drawbacks of each service.

  • Digital photos.  // Consumer Reports;Nov2000, Vol. 65 Issue 11, p26 

    Offers a guide to software, stores and Internet sites to handle film or digital images. Popularity of Adobe Photo-Deluxe image-processing software; Installation of photo kiosks, including Kodak's Picture Maker; Online photo services by Kodak and PhotoWorks; Rating of online storage for digital...

  • The Internet's New Revolution In Photography. Shaffer, Richard A. // Fortune;3/20/2000, Vol. 141 Issue 6, p222 

    Focuses on the increasing role of the Internet in the amateur photography industry. How companies are allowing consumers to store, develop, share and print photographs using the Internet; Examples of companies which provide the services, including Ofoto and Zing; Analysis of the potential for...

  • image of the week.  // Advertising Age;5/15/2000, Vol. 71 Issue 21, p88 

    Discusses the reinvention of PhotoWorks from a mail-in photograph processor to an online photo service. Release of a 10 million dollar print and television advertising campaign; Promotion of its PhotoWorks.com Web site; Selection of Bozell to handle the promotion.

  • Brief News of the Photofinishing Industry.  // Photo Imaging News (International Edition);11/5/2012, Vol. 29 Issue 23, p8 

    The article offers photography industry news briefs as of November 5, 2012. The interim and exit financing totaling of Eastman Kodak Co. has come to 830 million U.S. dollars in loans. The company Snapfish has declared to close its professional book design service on March 15, 2013 and the...

  • Brief News of the Photofinishing Industry.  // Photo Imaging News (International Edition);7/15/2013, Vol. 30 Issue 15, p8 

    The article offers world news briefs as of July 15, 2013 related to the photofinishing industry. Snapfish is shutting down its online photo printing and sharing service in India, Spain, Netherlands and Belgium. The international symposium of the Society for Imaging Science and Technology (IS&T)...

  • INDUSTRY SNAPSHOT.  // Time;12/5/2005, Vol. 166 Issue 23, p110 

    This article presents industry information about digital photography and online photo services. Analysts expect that 26 million people will use online photo services in the year 2005. Kodak EasyShare, Shutterfly, and Snapfish have the three largest photo sites and share about 75% of the $241...

  • HP to Acquire Leading Online Photo Service Snapfish.  // Siliconindia;Apr2005, Vol. 9 Issue 3, p18 

    Reports that Hewlett-Packard Co. has signed a definitive agreement to acquire Snapfish, a San Francisco, California-based online photograph sharing service provider. Role in enhancing Hewlett-Packard's ability to capitalize on the growing market for online photograph printing; Profile of...

  • IMAGING NEWS. Heller, Laura // DSN Retailing Today;10/10/2005, Vol. 44 Issue 19, p24 

    The article reports that photo studio group Snapfish reaching out to customers with a print-at-home option in addition to in-store pick-up with one-hour processing. On the other hand, Fujifilm is taking it slower, offering two-day processing, but with the lowest price now in the market. The...

Share

Read the Article

Courtesy of THE LIBRARY OF VIRGINIA

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics