Photo Web sites roll out plans to build brands

Beardi, Cara
July 2000
Advertising Age;7/10/2000, Vol. 71 Issue 29, p53
Trade Publication
The article reports on the advertising campaigns launched by U.S.-based photo imaging Web sites such as Snapfish.com Corp., PhotoWorks and Ofoto to attract customers who are still using film-based cameras. The main objective of the campaign in to raise brand awareness and even category awareness in the general population.


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