TITLE

Microsoft readies bulked up 'Mars' to wage ISP battle

AUTHOR(S)
Elkin, Tobi
PUB. DATE
July 2000
SOURCE
Advertising Age;7/10/2000, Vol. 71 Issue 29, p36
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article reports on plans of U.S.-based Microsoft Corp. to revamp its Internet service provider arm (MSN). The strategy is to make MSN more appealing and simpler to use. Microsoft appears committed to delivering much-improved Internet service. It is intent on attracting new users as well disgruntled patrons of America Online.
ACCESSION #
3302381

 

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