Agencies, beware a downturn

Boroshok, Jon
July 2000
Advertising Age;7/10/2000, Vol. 71 Issue 29, p30
Trade Publication
The article discusses the effect of the United States economy on the advertising industry. The author believes that a slow down of the economy will result in a buyer's market, something the industry has not seen in a long time. Advertising agencies will need to compete again for limited number of clients.


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