TITLE

Tobacco topics take 2 spots in June coverage

PUB. DATE
July 2000
SOURCE
Advertising Age;7/10/2000, Vol. 71 Issue 29, p24
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article reports tobacco-related marketing events, Philip Morris Cos. Inc.'s acquisition of Nabisco Food Group Cp and the coverage of Big Tobacco's decision to pull advertisements out of consumer magazines, ranked as the number one and number three marketing-related stories in the SPINdex sample of influential media outlets in the U.S. as of July 10, 2000. Occupying the number two spot are advertising stories related to the relevision program "Survivor."
ACCESSION #
3302350

 

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