Matt O' Toole

July 2000
Advertising Age;7/10/2000, Vol. 71 Issue 29, p20
Trade Publication
The article profiles Matt O'Toole, senior vice president of sales and marketing for sportswear company Hockey Co. O'Toole's marketing plan is to target young hockey players between to and 13 and inspier fashion for hockey's classic brands. His main objective is to become exclusive provider of jerseys to the National Hockey League.


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