TITLE

Matt O' Toole

PUB. DATE
July 2000
SOURCE
Advertising Age;7/10/2000, Vol. 71 Issue 29, p20
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article profiles Matt O'Toole, senior vice president of sales and marketing for sportswear company Hockey Co. O'Toole's marketing plan is to target young hockey players between to and 13 and inspier fashion for hockey's classic brands. His main objective is to become exclusive provider of jerseys to the National Hockey League.
ACCESSION #
3302340

 

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