TITLE

VW to give its cars' fans a lift with 2nd annual 'DriversFest.'

AUTHOR(S)
Fitzgerald, Kate
PUB. DATE
July 2000
SOURCE
Advertising Age;7/10/2000, Vol. 71 Issue 29, p20
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article reports on DriveFest 2000, a marketing and promotion event of Volkswagen of America Inc. that will be held in Anaheim, California. The company will provide four closed courses in the event. Attendees will get the chance to drive souped-up version of the Beetle. A Volkswagen car show is also planned.
ACCESSION #
3302337

 

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