Nabisco sweeps offers private 'N Sync concert

Thompson, Stephanie
July 2000
Advertising Age;7/10/2000, Vol. 71 Issue 29, p12
Trade Publication
The article reports on the back-to-school promotion of Nabisco Food Group Co. in the U.S. in 2000. The cookie and cracker marketer has ramped up its promotional spending to drive sales. The back-to-school promotion includes a sweepstakes that awards one lucky winner a concert with pop band N'Sync for their school.


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