Frito-Lay turns to Frankel for ad

Thompson, Stephanie
July 2000
Advertising Age;7/10/2000, Vol. 71 Issue 29, p12
Trade Publication
The article reports on the television advertising of Frito-Lay Inc. in the U.S. The advertising is noteworthy not only because it announces the first-ever cash-in-a-bag promotion but also because it was the first to be created by its promotion agency, Frankel. The company has developed traditional advertising centered on its summertime "Magic in a Bag" effort.


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