TITLE

Frito-Lay turns to Frankel for ad

AUTHOR(S)
Thompson, Stephanie
PUB. DATE
July 2000
SOURCE
Advertising Age;7/10/2000, Vol. 71 Issue 29, p12
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article reports on the television advertising of Frito-Lay Inc. in the U.S. The advertising is noteworthy not only because it announces the first-ever cash-in-a-bag promotion but also because it was the first to be created by its promotion agency, Frankel. The company has developed traditional advertising centered on its summertime "Magic in a Bag" effort.
ACCESSION #
3302299

 

Related Articles

  • Carvey Plays the Wrong Hand. Janoff, Barry // Brandweek;9/29/2003, Vol. 44 Issue 35, p40 

    Describes the television advertising campaign launched by Frito-Lay to promote its snack food products. Creative agency which developed the advertisement; Details on the campaign.

  • Hot spot: Frito-Lay.  // Advertising Age;8/5/1996, Vol. 67 Issue 32, p4 

    The article shows a BBDO Worldwide television advertisement for Baked Lay's low-fat potato chips which stars supermodels Vandela and Kathy Ireland and muppet, Miss Piggy. The commercial continues Frito-Lay's use of the supermodels, adding the porcine puppet for this new effort that started on...

  • attitudes.  // Advertising Age;8/9/1999, Vol. 70 Issue 33, p34 

    The article describes a tv spot of Frito-Lay's new Fritos Racerz featuring Nascar racer Jeff Gordon.

  • Frito-Lay changes recipes for two top potato chip brands in the U.S..  // Marketing News;6/8/1992, Vol. 26 Issue 12, p9 

    The article reports on the new recipes of Frito-Lay for the potato chip brands Ruffles and Lay's. The reformulations are to be accompanied by big television advertising campaigns. The move is an attempt of Frito-Lay to hold on to its dominant share of the snack food market. The new chips are...

  • Hungry Man Goes Large For Doritos.  // SHOOT;12/01/2000, Vol. 41 Issue 48, p18 

    Focuses on the television advertisement, 'Visiting Cousins' for Frito-Lay Inc. in the United States. Producers; Advertising agency; Storyline of the advertisement.

  • Why Rold Gold 'pretzel boy' leap looked so real. Wilke, Michael // Advertising Age;2/6/1995, Vol. 66 Issue 6, p38 

    Focuses on an television advertisement for pretzel company Frito-Lay which features actor Jason Alexander parachuting into the Super Bowl. High believability of the commercial; Alexander's fear of heights; Accounts on how the commercial was made.

  • Miss Piggy hams it up for Baked Lays.  // Drug Store News;10/7/96, Vol. 18 Issue 16, pF113 

    Reports on the use of fictitious character Miss Piggy in a television spot for Frito-Lay Inc.'s Baked Lay's brand of potato chips. BBDO as creation of the commercial spot.

  • The Week.  // Advertising Age;8/11/2003, Vol. 74 Issue 32, p10 

    The article presents news concerning advertising as of August 11, 2003. The California Lottery has sent letters to advertising agencies inviting them to bid for the agency's account. Frito-Lay Inc. has placed ribbons on the front of its baked snacks which highlight the nutritional aspects of the...

  • Giving Your Work Away. Messner, Tom // Adweek;1/22/2007, Vol. 48 Issue 4, p12 

    The author uses humor and satire to express that consumers are their own advertising agency and should be compensated as such. He refers to the television commercials for Doritos allowing viewers to vote for their favorite one, the winner of which will be broadcast during the Super Bowl XLI....

Share

Read the Article

Courtesy of THE LIBRARY OF VIRGINIA

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics