Ashley dealers maintain an edge

Engel, Clint
June 2008
Furniture/Today;6/30/2008, Vol. 32 Issue 41, p12
Trade Publication
The article reports on the business model of Ashley Furniture HomeStores Inc. that provides consumers and retailers an affordable home furniture in Wisconsin. According to Morris Furniture's president and chief executive officer (CEO) Larry Klaben, Ashley knows how to address the needs of retailers and consumers and they continue to introduce new marketing and advertising concepts. The company ranked first on "Furniture/Today's" list of Top 100 retailers in 2007 and 2008.


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