Serta to sponsor Rod Stewart in Vegas

Perry, David
June 2008
Furniture/Today;6/30/2008, Vol. 32 Issue 41, p9
Trade Publication
The article reports on the sponsorship of Serta Mattress Co., a bedding company, together with World Market Center on the upcoming concert of rock legend Rod Stewart in Las Vegas Market to promote Serta's sales. According to Serta president Bob Sherman, the event is a great opportunity for them to see the star performing and they look forward to bring same excitement to the market attendees.


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