TITLE

McNeil pairs conditioner with anti-dandruff brand

AUTHOR(S)
Goetzl, David
PUB. DATE
July 2000
SOURCE
Advertising Age;7/10/2000, Vol. 71 Issue 29, p4
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article reports on McNeil Consumer Healthcare's plan to launch a conditioner to go along with its anti-dandruff shampoo in the U.S. The conditioner is scheduled to be launched in October or November 2001. It will be marketed as a companion to the medicated shampoo which went from prescription-only to over-the-counter in April 1999.
ACCESSION #
3302279

 

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