AutoNation tests dual strategy in Florida

Halliday, Jean
July 2000
Advertising Age;7/10/2000, Vol. 71 Issue 29, p3
Trade Publication
The article reports that U.S.-based AutoNation Inc. is introducing a new strategy in a $35 million advertising effort breaking July 13, 2000 in South Florida. The multimedia campaign is designed to build AutoNation as a national brand online while also supporting regional brands. Dealer brand names in the new push will vary by market.


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