Toys 'R' Us awards D'Arcy $25 mil e-tail assignment

Cuneo, Alice Z.
July 2000
Advertising Age;7/10/2000, Vol. 71 Issue 29, p3
Trade Publication
The article reports that the Toysrus.com division of U.S.-based Toys `R' Us Inc. has awarded its advertising account to D'Arcy Masius Benton & Bowles. D'Arcy bested finalists Citron Haligman Bedecare and Doner in the review handled by Select Resources International. The win is the second this year for D'Arcy, following its $40 million Activision account in February 2000.


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