TITLE

A-B seeing red: New brew on tap for nat'l rollout

AUTHOR(S)
Chura, Hillary
PUB. DATE
July 2000
SOURCE
Advertising Age;7/10/2000, Vol. 71 Issue 29, p2
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article reports that Anheuser-Busch Cos. Inc. is testing a red lager beer in the hope of releasing it in 2001 in the U.S. Killarney is brewed with Irish whiskey and brewers malt. It will compete with George Killian's Irish Red Lager, marketed by Coors Brewing Co. Anheuser-Busch has yet to select a firm to handle the advertising of Killarney.
ACCESSION #
3302261

 

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