Being Peter Adderton

Alleven, Monica
July 2008
Wireless Week;7/1/2008, Vol. 14 Issue 12, p8
Trade Publication
The article profiles Peter Adderton as head of Agency 3.0. Adderton, at the age of 16 learned the art of flying a helicopter. Questions were asked regarding his contributions to the company and on the bankruptcy of Amp'D. He was previously connected to Amp'd as marketer and is now working for a company who is into digital technology, marketing agency and a content developer.


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