TITLE

LESSONS FROM THE TRU2WAY CONFAB

AUTHOR(S)
Ellis, Leslie
PUB. DATE
May 2008
SOURCE
Multichannel News;5/26/2008, Vol. 29 Issue 21, p27
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
The author reflects on Tru2way Developers Conference. It is the author's view that consumers are resoundingly interested in digital cable without the set-top box for the three reasons, that is, no monthly set-top rental fees, no futzing with wiring, and one remote control. She also inferred that this year's conference substantially deepened the conversations across the wide landscape that is Tru2way.
ACCESSION #
33012056

 

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