Comcast, Nat Geo Team on Eco Push

Haugsted, Linda
May 2008
Multichannel News;5/26/2008, Vol. 29 Issue 21, p24
The article reports on the partnership of Comcast and the National Geographic Channel. The "Preserve Our Planet" program of Comcast had set three ecology-themed programs with co-branded microsite and a special video-on-demand folder. High-definition entertainment through multiple-program is the main objective of the partnership. The Comcast branding was also adapted to the partnership of the companies.


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