PANEL: PLAY ON SUBS' HEARTSTRINGS
- THE SEVERITY OF NEGATIVE EVENTS IN ENTERPRISES AFFECTS CONSUMERS' BRAND ATTITUDE. YALIN LI // Social Behavior & Personality: an international journal;2015, Vol. 43 Issue 9, p1533
With an increasing occurrence of negative events in enterprises, I explored how the severity level of negative events affects consumers' brand attitude through the mediating variable of consumers' perceived sense of betrayal and the moderating variable of brand attachment. I used an experimental...
- B of A Puts Small-Business Experts in Branches. Schmelkin, Alissa // American Banker;4/19/2005, Vol. 170 Issue 74, Special section p10
Reports that Bank of America Corp. (BoA) has assigned 500 small-business specialists to branches where it sees significant opportunities for building its customer base. Lack of attention that had been given to small-business customers, which engendered BoA's drive to promote its services;...
- Success in Tough Times. Brock, Terry // Executive Excellence;Nov2001, Vol. 18 Issue 11, p15
Provides some tips that can help a business firm to get through a challenging situation. Key factor in driving a business; Focus on products that serve customers well; Usage of tools that can generate profits and save expenses.
- Customer service and the credit department. Naff, Kevin C. // Business Credit;May95, Vol. 97 Issue 5, p25
Analyzes the benefit to companies of adopting an approach that places a greater priority on customer service and retention. Advantages of a customer-service-oriented approach to credit managers; Views on the issue.
- Both levels of customer service important for health of business. Miodonski, Bob // Contractor Magazine;Sep95, Vol. 42 Issue 9, p58
Features the importance of providing good customer service to a business. Treating the customers the way they want to be treated; Class on customer service.
- Corporate and Business Gift Services. // Fairfield County Business Journal;9/24/2001, Vol. 40 Issue 39, p14
Presents a chart depicting the services offered by various businesses in Fairfield County, Connecticut.
- We have met the enemy, and he is us. Brodsky, Norm // Inc.;Jun97, Vol. 19 Issue 8, p35
Opinion. Explains why an employer is responsible for bad customer service and not the employee. The example of one of the author's relatives who had taken his car to be repaired at a local dealership; The employee's refusal to let the customer test drive his car before the bill was paid; The...
- Can you say `customer service'? Now, can you define it? Hartman, Ron // Las Vegas Business Press;7/3/95, Vol. 12 Issue 26, p3
Discusses the importance of customer service for various business enterprises. Release of the book `Providing Superior Customer Service' from Soaring Eagle Enterprises; Comments from Zelda Ashcraft, personnel assistant at Sears, regarding their approach to customer service; Different meaning of...
- Lip Service. // NZ Marketing Magazine;Nov99, Vol. 18 Issue 10, p7
Reports on how New Zealand business are aware of the value of customer information, according to a study by the Nolan Norton Institute, a reserach arm of KPMG. Key findings of the study.