TITLE

LOCAL LOGJAM

AUTHOR(S)
Neel, K. C.
PUB. DATE
May 2008
SOURCE
Multichannel News;5/26/2008, Vol. 29 Issue 21, p21
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
The article reports on the scrutinization of cable operators options to handle local advertisement and billing. Most cable operators such as Cox Media Inc. and Bresnan Communications Inc. agree that it is a tedious chore since local cable ad-sales are more complex than of television or broadcast networks, and traffic and billing systems must be robust, scalable and flexible. Yet, they believe that the market dynamic will force change and they have to meet the challenge.
ACCESSION #
33012033

 

Related Articles

  • Cable networks, agencies at odds over ratings. Stern, Christopher // Broadcasting & Cable;10/4/93, Vol. 123 Issue 40, p63 

    Reports on the advertising community's reaction to the Cabletelevision Advertising Bureau's (CAB) recommendation for the measurement of cable audience on a weekly or monthly basis rather than quarter hourly. Suggested use of Nielsen Media Research data; Issue on the evaluation of a buy after a...

  • Money follows. Burgi, Michael // MediaWeek;5/27/96, Vol. 6 Issue 22, Adweek p32 

    Presents forecasts for cable television's audience share for 1996. Efforts to encourage advertising in cable networks; Factors affecting television networks' purchase of cable commercial airtimes.

  • Cable boasts record rating average. Brown, Rich // Broadcasting & Cable;7/11/94, Vol. 124 Issue 28, p17 

    Presents the Cabletelevision Advertising Bureau's findings of the average record rating in total United States homes of advertising-supported cable television networks in June 1994. Prime time rating; Networks which show a ratings decline.

  • Advertisers chase real ratings for cable TV. Burnett, Kate // Ad Age Global;Jul2001, Vol. 1 Issue 11, p13 

    Reports on the countries in Latin America wherein cable television networks are finding ways to measure the audience of their programs to give advertisers enough information to decide. Demand of advertisers for more data from cable television networks; Advertising market in Latin America.

  • Philly's looking good to cable spot and buyers. Hall, Lee // Electronic Media;9/09/96, Vol. 15 Issue 37, p4 

    Reports on cable operators' vision to turn the city of Philadelphia, Pennsylvania into a marketwide interconnect region. Lenfest's Cable AdNet's plan to purchase competitor Metrobase Cable Advertising; Views of cable operators in tapping potential of city as a cable market; Problems cable...

  • `Unprecedented' intensity at cable's upfront. Stark, Steven J. // Hollywood Reporter -- International Edition;05/30/2000, Vol. 363 Issue 13, p4 

    Reports on record advertising sales by cable networks in the United States in May to July 2000. Estimated advertising expenditures on cable; Strong sales by Turner Broadcasting Sales; Sales at Discovery Communications, MTV Networks and Lifetime Television; Improved programming quality at cable...

  • WB, Nick lead kids TV. Friedman, Wayne // Electronic Media;12/30/2002, Vol. 21 Issue 51, p10 

    Discusses the rating performances of the cable television networks in the kids market in the fourth quarter of 2002. Increase in the advertising sales for the broadcast year 2002-2003 in the kids market; Improvement in the kid ratings of Nickelodeon; Cartoon characters providing the increase to...

  • Cable close to $3.6B in upfront. Stark, Steven // Electronic Media;06/07/99, Vol. 18 Issue 23, p1 

    Focuses on the cable television advertising revenues in the United States in 1998. Growth of advertising activities in companies such as Discovery Communications; Factors attributed to the growth according to industry observers.

  • CAB: Cable's tight focus builds brand awareness. McConville, Jim // Electronic Media;04/21/97, Vol. 16 Issue 17, p49 

    Describes the importance of household brand name awareness to American cable television broadcasters. Discussion of the issue during the Cabletelevision Advertising Bureau conference held in April 1997; Role of branding efforts in the success of broadcasters; Factors attributed to the decline...

Share

Read the Article

Courtesy of VIRGINIA BEACH PUBLIC LIBRARY AND SYSTEM

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics