Rentrak Nabs Cox Deal on On-Demand

Spangler, Todd
May 2008
Multichannel News;5/26/2008, Vol. 29 Issue 21, p13
The article reports that Rentrak has entered into a deal with Cox Communications to provide video-on-demand measurement services, which now gives Rentrak coverage of the top ten cable operators. In addition, Rentrak also landed an agreement with Time Warner Cable. It also processes on-demand data representing 51 million set top boxes from 27 cable operators.


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