TITLE

Drug maker's PR firm is force behind blood clot awareness campaign

AUTHOR(S)
Moynihan, Ray
PUB. DATE
June 2008
SOURCE
BMJ: British Medical Journal (International Edition);6/28/2008, Vol. 336 Issue 7659, p1460
SOURCE TYPE
Academic Journal
DOC. TYPE
Article
ABSTRACT
The article discusses an public awareness campaign by the public relations firm Fleishman-Hilliard regarding the danger of blood clots. Drug professor Alasdair Millar has objected to the campaign's proposal that all hospital patients receive injections to reduce the chance of blood clots. The campaign was funded by the drug company Sanofi-Aventis, which offers the medication enoxaparin to prevent clots. Hospital guidelines also advocate the use of enoxaparan.
ACCESSION #
33011150

 

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