TITLE

On a roll

PUB. DATE
June 2000
SOURCE
Advertising Age;6/26/2000, Vol. 71 Issue 27, p58
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Profiles Ray Sozzi, founder of Student Advantage. List of the company's marketing partners, including Amtrak, AT&T Corp. and Barnes & Noble; Description of the company's mission which is to create sponsorship channels that enhance students' experiences; Predictions about stored-value smart cards, which will be important on College campuses.
ACCESSION #
3300808

 

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