Putting Ads In Their Place

Umstead, R. Thomas
May 2008
Multichannel News;5/19/2008, Vol. 29 Issue 20, p112
The article reports on the new shows of Turner Entertainment Networks for its cable networks. Turner had its inauguration of "TVin Context" initiative later this year in which Linda Yaccarino, Turner Entertainment ad sales and marketing general manager, says has allowed Turner to deliver a new, custom solution for advertisers to better engage and creatively thread their messages to consumers. Turner is also planning to set commercial messages with scenes from its library of movies and TV series.


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