TITLE

DirectTV Is Outpacing Dish. And Now Comes Malone

AUTHOR(S)
Moss, Linda
PUB. DATE
May 2008
SOURCE
Multichannel News;5/19/2008, Vol. 29 Issue 20, p98
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
The article focuses on the rivalry between pay television providers DirecTV Inc. and Dish Network Corp. in the U.S. DirecTV had gained more customers than Dish because of its focus on upscale customer, line-up of national high definition (HD) channels, and aggressive marketing. However, the losing points of Dish include the fewer HD channels, customer-service problems, and piracy. However, Dish chairman Charlie Ergen is pursuing new strategies to win over Liberty Chairman John Malone.
ACCESSION #
33005672

 

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