DirectTV Is Outpacing Dish. And Now Comes Malone

Moss, Linda
May 2008
Multichannel News;5/19/2008, Vol. 29 Issue 20, p98
The article focuses on the rivalry between pay television providers DirecTV Inc. and Dish Network Corp. in the U.S. DirecTV had gained more customers than Dish because of its focus on upscale customer, line-up of national high definition (HD) channels, and aggressive marketing. However, the losing points of Dish include the fewer HD channels, customer-service problems, and piracy. However, Dish chairman Charlie Ergen is pursuing new strategies to win over Liberty Chairman John Malone.


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