Local produce must get past consumer 'barriers'

Cooper, Olivia
June 2008
Farmers Weekly;6/27/2008, p71
Trade Publication
The article discusses a survey carried out by Plymouth University which examined buyers' and retailers' attitudes and behaviour towards local and regional produce in Great Britain. Local and regional produce needs to be marketed better to overcome consumers' perceived barriers when buying local food and drink, according to the report. The report recommended a targeted marketing strategy, education of consumers about the advantages of buying local and regional produce, and marketing support for specialist outlets in urban areas.


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