TITLE

DIFFUSION OF A MULTIMEDIA ALCOHOL EDUCATION PROGRAM TO FIRST-YEAR COLLEGE STUDENTS

AUTHOR(S)
J.^Martin, Ryan; Usdan, Stuart; Reis, Janet; Cremeens, Jennifer
PUB. DATE
December 2007
SOURCE
American Journal of Health Studies;2007, Vol. 22 Issue 4, p211
SOURCE TYPE
Academic Journal
DOC. TYPE
Article
ABSTRACT
Alcohol 101 is an innovative, multimedia CD-ROM educational program that addresses college drinking. At a residence hall at a large Midwestern university, surveys were administered to resident advisors (RAs) and their residents to collect information on the Alcohol 101 diffusion process and program utilization rates. More than half (51.6%) of residents who received the program at their door utilized it, compared to only 23.3% of residents who received the program at a floor meeting. Chi-square analysis (x�=8.65, p=-01) revealed significant differences in utilization rates based on distribution method. This paper will discuss recommendations for improving the diffusion of this innovative program.
ACCESSION #
32996968

 

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