Focus, don't flip

Warner, K. C.
July 2008
Pharmaceutical Representative;Jul2008, Vol. 13 Issue 7, p20
The article offers tips on how to make promotional tools work for sales professional towards physicians and other medical personnel in the U.S. These materials should be studied to be effective. The information in promotional pieces can be used in launching a clinical conversation that goes beyond glossy graphs when one knows where it comes from. Professionals are advised to mentally tab the information. Promotional literature can be used over several weeks or months to create conversations.


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