Rosenthal, Rick; Roecker, Greta
July 2008
Pharmaceutical Representative;Jul2008, Vol. 13 Issue 7, p16
The article reports on the access trends in the U.S. pharmaceutical industry. A study shows that the vast majority of sales calls continue to feature a brief representative-physician interaction where physicians signs for samples and little or no product discussion occurs. It is estimated that there are nearly equal numbers of easy-to-see and hard-see and no-see physicians. It indicates that most representatives experienced these trends locally in their territories.


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