TITLE

Wireless carriers continue struggle for customer satisfaction

AUTHOR(S)
Hill, Kelly
PUB. DATE
December 2007
SOURCE
RCR Wireless News;12/17/2007, Vol. 26 Issue 47, p14
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article reports that several wireless service providers in the U.S. are struggling to achieve high customer satisfaction. In a survey conducted by Forrester Research involving nearly 5,000 mobile consumers, Virgin Mobile USA Inc. received the top ranking among other wireless carriers in three areas such usefulness, easy to use and enjoyable. Meanwhile, Sprint Nextel Corp. acting chief executive officer (CEO) Paul Saleh announces that the company intends to launch loyalty-based incentive programs and increase its focus on retaining its subscribers.
ACCESSION #
32993306

 

Related Articles

  • Making Of The Brand. Marek, Sue // Wireless Week;06/18/2001, Vol. 7 Issue 25, p1 

    Deals with the move of Virgin Mobile, a company based in Great Britain, to enter into the United States cellular telephone industry. Aim of the company to copy its success in Europe to the United States; Partnership negotiations between Virgin Mobile USA and Sprint PCS; Capabilities of wireless...

  • Wireless data slowly extending to prepaid. Hill, Kelly // RCR Wireless News;2/13/2006, Vol. 25 Issue 7, p1 

    The article reports on the availability of mobile Internet access and multimedia messaging to prepaid cellular telephone subscribers in the U.S. Young consumers are the major users of prepaid services. Alltel Corp. is planning to offer high-end telephones to prepaid customers. Several mobile...

  • The parent trap. Mortimer, Ruth // Brand Strategy;Oct2005, Issue 196, p8 

    Reports on the interactive marketing campaign launched by mobile telephone service provider, Virgin Mobile USA LLC, to promote its Pay As You Go Services to young consumers. Concept of the marketing campaign; Features of the mobile service.

  • Virgin Mobile USA Dials Up Helio for $39M. Schachter, Ken // Red Herring;6/27/2008, p5 

    The article reports on a deal forged by Virgin Mobile USA with youth-themed cellular provider Helio. The deal gives Virgin Mobile its first entry into the post-paid market. Virgin officials estimates that the revised deal terms will reduce the effective cost per minute by 8 percent. After the...

  • Spring Warns Of Lower Adds.  // Wireless Week;6/17/2002, Vol. 8 Issue 24, p4 

    Reports on the warning issued by Sprint PCS concerning a lower additional subscribers for the first quarter of 2002. Effects of the news on the stocks of the company; Anticipated growth in the subscribers of Sprint PCS.

  • Startup Decreases Costs For MVNOs. Marek, Sue // Wireless Week;5/27/2002, Vol. 8 Issue 21, p18 

    Reports on the cost of entering the mobile virtual network operator (MVNO) market in the U.S. by wireless companies as of May 2002. Amount to be contributed by Virgin Mobile USA for its joint MVNO venture with Sprint PCS; Information on the technology and services provided by Visage, which...

  • Operators warn 'buyer beware' on 3rd party content. Meyer, Dan // RCR Wireless News;4/18/2005, Vol. 24 Issue 16, p1 

    Reports on the concern of wireless companies on the possible impact of an increasing third-party content providers on consumers and carriers in the U.S. Views of Linda Barrabee, a senior analyst at Yankee Group, on customers access to the content; Disapproval of Sprint PCS to the third-party...

  • Top Wireless Service Providers.  // RCR Wireless News;2/5/2007, Vol. 26 Issue 5, p12 

    The article reports on the top wireless service providers in the U.S. They are ranked by the size of their customer base at the end of 2006 or the third quarter of 2005. Cingular Wireless LLC, now a fully owned wireless division of AT&T Inc., kept its spot at the top of the list with nearly 61...

  • Customer adds expected to slip a bit in 3Q reports. Meyer, Dan // RCR Wireless News;9/26/2005, Vol. 24 Issue 39, p14 

    Reports on a potential decline in customer additions in the wireless communications industry in the U.S. for the third quarter of 2005. Causes of the decline; Impact of the continued uptake of family plans by Verizon Wireless on its average revenue per user results during the quarter; Total net...

Share

Read the Article

Courtesy of THE LIBRARY OF VIRGINIA

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics