Wireless carriers continue struggle for customer satisfaction

Hill, Kelly
December 2007
RCR Wireless News;12/17/2007, Vol. 26 Issue 47, p14
Trade Publication
The article reports that several wireless service providers in the U.S. are struggling to achieve high customer satisfaction. In a survey conducted by Forrester Research involving nearly 5,000 mobile consumers, Virgin Mobile USA Inc. received the top ranking among other wireless carriers in three areas such usefulness, easy to use and enjoyable. Meanwhile, Sprint Nextel Corp. acting chief executive officer (CEO) Paul Saleh announces that the company intends to launch loyalty-based incentive programs and increase its focus on retaining its subscribers.


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