Summer to be true blue for Bud Light

Lopez Chavez, Rodrigo
April 2000
Caribbean Business;4/20/2000, Vol. 28 Issue 15, p58
Reports on the launch of an advertising campaign in Puerto Rico called the Bud Light Blue Invasion by beer brewer Anheuser-Busch Cos. Inc. Employment of the futuristic concepts of energy, electricity and technology; Sponsorship of interuniversity athletic competitions; Point-of-sales promotions, public relations and sweepstakes.


Related Articles

  • IF YOU LOVE YOUR COUNTRY, DRINK BUD. Arndorfer, James B. // Advertising Age;3/28/2005, Vol. 76 Issue 13, p1 

    Reports on how beer manufacturer Anheuser-Busch (A-B) attacks its rivals through its marketing strategies in the U.S. as of March 2005. Manner in which A-B treats its competitors; Theme of the company's advertising campaign; Reaction of other beer companies to Anheuser-Busch's ad campaign.

  • Busch brands pair up in ads. Teinowitz, Ira // Advertising Age;2/4/1991, Vol. 62 Issue 6, p6 

    Reports on the advertising campaign that Anheuser-Busch Cos. Inc. is planning to launch for its Busch and Busch Light Draft beers. Description of the campaign; Advertising agency handling the account of the beer; Advertising spending; Theme.

  • Armed for battle.  // Advertising Age;4/21/1997, Vol. 68 Issue 16, p24 

    Presents photographs from the television advertisement that Goodby, Silverstein & Partners of San Francisco, California created for Anheuser-Busch. How it spoofs `Braveheart.'

  • Nothing poisonous about Bud's lizards. Garfield, Bob // Advertising Age;6/16/1997, Vol. 68 Issue 24, p59 

    Reviews an advertisement from Anheuser-Busch for Budweiser brand beer.

  • Global positioning beercan.  // Design Engineering;May2002, p7 

    Reports on the 'True location' advertising campaign of Budweiser. Details on the bottles and cans fitted with a state-of-the-art Global Positioning Systems; Developer of the special beers; Physical description.

  • Michelob Light Has 'Nice Finish'. Norton, Justin M. // Adweek Eastern Edition;8/5/2002, Vol. 43 Issue 32, p5 

    Reports the launch of the advertising campaigns of Michelob Light in the U.S. Creation of the campaigns by Goodby, Silverstein & Partners; Features of the advertisement; Target market of the commercial.

  • Michelob to pour $30 mil. into ads, starting with Olympics.  // Brandweek;01/19/98, Vol. 39 Issue 3, p5 

    Comments on the debut of Michelob's 1998 advertising campaign during the Winter Olympics. What advertising agency handled company's campaign; Amount of money company intends to spend on campaign.

  • Friend or Foe. Panczyk, Tania; Norton, Justin M.; Bryan, Scott; Sampey, Kathleen // Adweek Southeast Edition;8/27/2001, Vol. 42 Issue 35, p16 

    Focuses on the advertising campaigns of Budweiser in the U.S. Use of several agencies; Disadvantage of using different advertising agencies; Importance in recognizing the strengths and weaknesses of an agency.

  • A-B Pushes New Product, Ad Envelopes. Khermouch, Gerry // Brandweek;03/27/2000, Vol. 41 Issue 13, p81 

    Focuses on the advertising campaign launched by Anheuser-Busch company. Features of the campaign.


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics