TITLE

Summer to be true blue for Bud Light

AUTHOR(S)
Lopez Chavez, Rodrigo
PUB. DATE
April 2000
SOURCE
Caribbean Business;4/20/2000, Vol. 28 Issue 15, p58
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
Reports on the launch of an advertising campaign in Puerto Rico called the Bud Light Blue Invasion by beer brewer Anheuser-Busch Cos. Inc. Employment of the futuristic concepts of energy, electricity and technology; Sponsorship of interuniversity athletic competitions; Point-of-sales promotions, public relations and sweepstakes.
ACCESSION #
3298620

 

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