Should the drug industry use key opinion leaders?

Buckwell, Charlie
June 2008
BMJ: British Medical Journal (International Edition);6/21/2008, Vol. 336 Issue 7658, p1404
Academic Journal
The article discusses the debate regarding the question of whether or not key opinion leaders should be utilized by the pharmaceutical industry. The author feels that key opinion leaders should be used within the pharmaceutical industry. The reasons why the author feels key opinion leaders should be used are mentioned, including the fact that both medicine and the medical industry have a role in improving the quality of life for patients. The way in which the pharmaceutical industry and key opinion leaders are currently working together is discussed.


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