Dunlopillo in free pillow promotion
- It's behind you... // Cabinet Maker;07/31/98, Issue 5099, p7
Reports on the return of Dunlopillo's `Smiling Back' advertising campaign after an absence since 1994. Magazines where the campaign will appear; Original use of the advertisement from 1991 to 1994.
- Pre-sales promotions for beds. // Cabinet Maker;12/15/2000-12/22/2000, Issue 5218, p4
Reports on the planned investments of Sealy Mattress Co., Dunlopillo and the Sleep Council in consumer advertising efforts in 2001.
- Dunlopillo backs pillows with ...75,000. // Home Furnishings;Mar/Apr98, Vol. 8 Issue 2, p4
Focuses on the amount of money which Dunlopillo plans to spend on consumer press advertising for 1998. Details on the campaign.
- Dunlopillo to fly the UK flag at ISPA. // Cabinet Maker;03/13/98, Issue 5079, p3
Reports on Dunlopillo's efforts to strengthen its export market in the United States with its participation at the exhibition ISPA Expo '98 in San Antonio, Texas. Firm as the only British manufacturer to exhibit at the trade event for the American bed industry.
- Dunlopillo moves a stage further with American dream after ISPA '98. Westphal, Linda // Cabinet Maker;04/17/98, Issue 5084, p4
Reports that Dunlopillo has signed four stockists following a successful appearance at the ISPA Expo '98 show in San Antonio. Dunlopillo's aim to be an established latex player in the United States market in 1999; Comments of company executives on the significance of the show to the company's...
- Untitled. // Cabinet Maker;1/9/2004, Issue 5370, p5
Reports that British bedroom furniture companies Sealy & Co. and Dunlopillo Ltd. invested in advertising campaigns over the 2003 winter sale period. Description of the campaign; Campaign cost.
- Revitalised Dunlopillo launches pillows. // Home Furnishings;Nov/Dec97, Vol. 7 Issue 6, p5
Introduces the pillows launched by Dunlopillo. Design of the pillows; Retail price of the pillows; Export trade of Dunlopillo; Achievement award received by the company.
- New safer mattresses. // Cabinet Maker;2/22/2008, Issue 5576, p46
The article evaluates mattresses and pillows from Dunlopillo UK.
- Untitled. // Cabinet Maker;03/19/99, Issue 5130, p3
Cites the financial performance of Dunlopillo in fiscal 1998. Increase in pre-tax profits; Total sales in Great Britain.