TITLE

KEY OPINION LEADERS

AUTHOR(S)
Moynihan, Ray
PUB. DATE
June 2008
SOURCE
BMJ: British Medical Journal (International Edition);6/21/2008, Vol. 336 Issue 7658, p1402
SOURCE TYPE
Academic Journal
DOC. TYPE
Article
ABSTRACT
The article focuses on the issue of key opinion leaders in medicine in Great Britain. It explains that the doctors are paid by the medical industry for their advice on marketing and sales of medicines. The amount of money key opinion leaders are paid for their advice is discussed and comments from a former drug company sales representative are included. The processes by which drug companies employ, train, and pay opinion leaders are examined, including the existence of databases which contain information about opinion leaders and their views. Ways to effectively manage opinion leaders and their compensation are also explored.
ACCESSION #
32971525

 

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