TITLE

Learning From Failures And Successes

AUTHOR(S)
Adams, Joan
PUB. DATE
June 2008
SOURCE
Supply House Times;Jun2008, Vol. 51 Issue 4, p24
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article focuses on determining the causes of failures and successes in the sales and marketing of an industry. It indicates that tracking the decline in sales volume requires an interview of the clients, to be done by an independent person in a company. The interview is suggested to be informational, including questions about business competition, quality of service and understanding of the customer's experience with the company.
ACCESSION #
32966916

 

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