Learning From Failures And Successes

Adams, Joan
June 2008
Supply House Times;Jun2008, Vol. 51 Issue 4, p24
Trade Publication
The article focuses on determining the causes of failures and successes in the sales and marketing of an industry. It indicates that tracking the decline in sales volume requires an interview of the clients, to be done by an independent person in a company. The interview is suggested to be informational, including questions about business competition, quality of service and understanding of the customer's experience with the company.


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