P&G to trim agency pay

Lucas, Sloane
February 1998
Adweek Western Edition;02/16/98, Vol. 48 Issue 7, p47
Trade Publication
Deals with the effects of media consolidations in Procter & Gamble. Plans to cut the compensation rates for its brand roster agencies; Assignment of all print and network television buying chores to Leo Burnett in Chicago and TeleVest in New York; Alteration in the cash flows to the company's agencies; P&G roster shops.


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