TITLE

P&G to trim agency pay

AUTHOR(S)
Lucas, Sloane
PUB. DATE
February 1998
SOURCE
Adweek Western Edition;02/16/98, Vol. 48 Issue 7, p47
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Deals with the effects of media consolidations in Procter & Gamble. Plans to cut the compensation rates for its brand roster agencies; Assignment of all print and network television buying chores to Leo Burnett in Chicago and TeleVest in New York; Alteration in the cash flows to the company's agencies; P&G roster shops.
ACCESSION #
329521

 

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